A brand speaks through a visual language, writes in a consistent voice, takes on a perspective, and evokes a specific feeling, a brand guide ties it all together, therefore every business needs a brand guide. It’s the rule book for your brand, guidelines to be followed to keep your brand’s message consistent.
What Is A Brand Guide?
A brand guide is a document that details a company’s visual identity, along with rules and guidelines for any client-facing communication. Brand guides set forth rules for how you can use the logo, font type, color, typography, and the brand’s positioning statement. They might also include mission and values.
Examples of Brand Guides:
The Timing of a Brand Guide
A brand guide can only be created once all other elements of a brand have been satisfied, which include:
- Defined color palette
- Hierarchy of typography
- Imagery style
- Consistent icon family (if applicable)
- Logo in color, black, and white
- Positioning Statement
The Importance of a Brand Guide
Whether your business is large or small, a brand guide is critical to helping your brand to work effectively. Without the guidelines it provides, your brand’s message can change at any point by using the logo improperly or because you introduce a new color.
Here are just a few of the reasons you need a brand guide:
- Brand consistency
- Sets standards
- Provides a tool
- Avoids confusion
Whether you are creating a brand from scratch, pivoting your existing brand, or just developing your brand and its strategies further, every business needs a brand guide to ensure that the brand’s message stays consistent. We’d love to help. It’s never too late to develop brand identity guidelines. In fact, recognizing you need them means it’s the perfect time to have them created.
xSynergy Marketing is a division of xSynergy Solutions, based in Centennial, CO. As a true, full-service marketing partner, we can manage all aspects of your marketing needs: branding and design, website development, digital marketing, social media management, paid search, content management, photography, and video production. Contact us today for a complimentary marketing analysis of your existing collateral.